网站首页排名总是比内页排名好的几种原因分享

网站的整体布局、导航菜单、外部链接以及关键词优化都会影响到网站在搜索引擎中的表现。外部连入是SEO中相当重要的一部分,网站首页排名总是比内页排名好的几种原因分享

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一、网站首页排名总是比内页排名好的几种原因

1. 网站建设：网站的整体布局、导航菜单、外部链接以及关键词优化都会影响到网站在搜索引擎中的表现。如果这些方面不能得到有效地优化，就无法使得内容被正常地发布并且能够被用户找到。而且，如果一个网站的内容不断变动，也将影响其搜索引擎表现。

2. 内容量大小：通常情况下，一个有意义的文字要大于200字才能显得有价值。而对于SEO来说，500-1000字已是标准要求之上。因此，如何保证文章中所包含信心量度是相当重要的问题。

3. 高质量外部连入: 外部连入是SEO中相当重要的一部分, 连入者必然会阅读你所发表的文字, 更助你将流量引导到特定页面, 令特定页面成功上升Google SERP(Search Engine Result Page) 成功上升Google SERP (Search Engine Result Page).

4. 内容标准: SEO 的核心便是“Content is King” , 因此, 若想使得 Google 把你看作王者, 首先便要保障内容水平; 语法无误、逻辑性强、独特性强… 等皆是 SEO 最理想之样子!

5. 劣质外部连入 : 有时候我们会错过 Google 的 “NoFollow” 检测 , 令 Google 认为我们有意去 link farm . Link Farm 是 SEOer 最不应去尝试之方法 , 因此 , 大大削减了 website ranking !

6. Meta Tag : Meta tag (Title & Description) 乃 search engine crawler 最易看到之 content ; Title & Description 须適當地呈现 keyword phrase ；Meta tag description 须適當地呈白 website content ；Meta tag title & description length 须適當地調整 … etc .

7. Sitemap : sitemap file / page help search engine crawler to crawl your website more efficiently and effectively . It also helps you to inform the search engine about all of your webpages in a single place so that they can be indexed quickly by the search engines .

8. Robots File : robots file is used to control how the search engines should index or not index certain pages on your site . This will help you to prevent any duplicate contents from being indexed by the search engines which could affect your rankings negatively .

9. URL Structure : URL structure plays an important role in helping the users as well as the search engine bots understand what each page is about and how it relates with other pages on your site . A good URL structure should include keywords related to that particular page and should be easy for both humans and bots to read and understand easily without any confusion or ambiguity .

10. Internal Links: Internal links are very important when it comes to optimizing a website for better rankings in Search Engines like Google because they provide additional information about each webpage within a domain name which helps them determine its relevance for specific queries made by users searching online through their browsers or mobile devices such as smartphones or tablets etc.. They also allow visitors who land on one page of a domain name navigate further into other relevant pages within same domain name thus increasing user engagement time spent onsite which eventually leads towards higher rankings due improved user experience metrics tracked by Search Engines algorithms over time period of usage data collected from various sources including analytics tools installed onto websites themselves..

11 Social Media Signals: Social media signals play an increasingly important role when it comes down improving organic visibility of websites across major Search Engines like Google since these platforms have become popular destinations where people spend most of their free time interacting with friends/family members while sharing interesting pieces of content found online via social networks such as Facebook Twitter LinkedIn Pinterest Instagram YouTube etc... These signals act like votes casted towards particular piece published online thus giving them extra boost needed order rank higher than competitors vying similar positions top spots available SERPs (Search Engine Results Pages).

12 Mobile Optimization: With growing number smartphone users accessing internet using their handheld devices instead traditional desktop computers laptops tablets etc., having optimized version website designed specifically cater needs mobile device users has become essential part successful digital marketing strategy implemented businesses looking increase reach potential customers target audience located around world wide web today.... Mobile friendly sites tend load faster offer better overall user experience compared non-optimized versions resulting increased chances getting ranked higher up results displayed after query entered into browser window searched upon.... Furthermore presence responsive design elements incorporated into coding framework ensures compatibility across multiple screen sizes resolutions regardless type operating system running device itself making sure everyone gets access same quality service no matter what kind hardware they're using view content presented front end interface..... 13 Image Optimization: Images often overlooked aspect optimization process yet still remain powerful tool utilized properly improve visibility given webpage amongst rest competition out there trying achieve similar goals mind.... Properly tagged images containing descriptive alt text attributes associated them make easier crawlers identify context surrounding image itself allowing them assign appropriate value based relevancy determined during analysis phase carried out before actual ranking takes place...... Additionally compressing size files reducing resolution levels ensuring proper scaling dimensions set according display size chosen viewing platform goes long way terms loading times experienced visitors landing respective pages hosting said images thereby contributing positively overall performance metrics taken account determining final outcome position occupied list shown after query typed input box submitted request retrieval relevant information desired topic subject matter discussed article blog post written published live public consumption..... 14 Structured Data Markup Schema Implementation Structured data markup schema implementation another factor considered heavily influencing organic visibility given webpage amongst rest competition vying attention searchers entering queries related topics covered therein....... By adding structured data markup code snippets HTML source code underlying document allows machines interpret meaning behind words phrases contained body copy providing additional layer understanding context surrounding entire piece work enabling them accurately classify categorize accordingly assigning values relevancy importance assigned individual components making whole thing come together form cohesive unit ready consumed masses general public.......... 15 User Experience Metrics Last but certainly least user experience metrics tracked monitored closely ensure optimal performance achieved maintained throughout lifetime existence given project...... Factors taken consideration here include bounce rate average session duration total number unique visits received amount conversions generated click through rates percentage completion funnel stages defined goal ultimate success measured against predetermined benchmarks established start journey begin with......... All these combined give clear indication whether efforts put forth direction heading right wrong need adjusted corrected course corrections applied necessary order get back track leading destination originally intended reach beginning.......

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