网站优化之如何挖掘优化长尾关键词

（4）使用AnswerThePublic.com来生成问句形式keywords;(2) 充分考虑URL命名时要加上Keyword;网站优化之如何挖掘优化长尾关键词

1. 什么是长尾关键词？

长尾关键词是搜索引擎中的一种特定的关键字，它们通常由三个或多个单词组成。这些单词可能有相同的意思，也可能有不同的意思。例如“芒果冰”和“芒果冰制作方法”都是一个很好的例子。

2. 怎样才能找到有效的长尾关键词？

（1）使用Google AdWords Keyword Planner工具来寻找新的、流行和相关性强的keywords;

（2）使用Google Trends来了解当前正在流行什么话题;

（3）使用SEMrush来看看竞争对手正在使用哪些keywords;

（4）使用AnswerThePublic.com来生成问句形式keywords;

（5）通过Twitter上大量followers/hashtags/trends来寻找新闻动态并生成新keywords;

3. 如何将这些有效的Keywords应用到SEO中去?

(1) 充分利用Meta标签(title, description, keywords);

(2) 充分考虑URL命名时要加上Keyword ;

(3) 要在H1-H6标签中加上Keyword ;

(4) 确保围绕Keyword出发写出优质内容 ;

(5) 多采集外部Link时把采集者留下快速Indexing Link时要加上Keyword ; 6 ) 通过Social Media Platforms(Facebook, Twitter, Instagram etc.)去Promote Content & Links with Keywords . 7 ) 通过PPC Campaigns(AdWords , Bing Ads etc.)去Promote Content & Links with Keywords . 8 ) 通过Email Marketing Campaigns去Promote Content & Links with Keywords . 9 ) 通过Video Marketing Campaigns去Promote Content & Links with Keywords . 10 ) 本地SEO: Local Business Listings + Reviews + Citations + Maps Optimization With Relevant Long Tail KWs . 11 ) App Store SEO : ASO+App Description Optimization With Relevant Long Tail KWs . 12 ) Image SEO : Alt Text Optimization With Relevant Long Tail KWs For Images On Your Website / Blog Posts / Social Media Profiles Etc.. 13 ) Voice Search SEO : Structuring Your Site To Rank For Voice Searches By Using Natural Language Processing And Semantic Indexing Techniques Along With Relevant Long Tail KWs In The Page Titles , Meta Descriptions And Headings Of Your Pages Etc.. 14 ) Mobile SEO : Structuring Your Site To Rank Better On Mobile Devices By Making It Responsive Or Adaptive Design Friendly Along With Other Mobile Specific Factors Like Accelerated Mobile Pages , AMP HTML Tags Etc.. 15 ). Rich Snippets Markup: Adding Schema Markup Code To Enhance SERPs Visibility Of Your Webpages Along With Relevant Long Tail KW Targeted At Each Page .. 16 ). Internal Link Building: Creating Internal Links Between Related Pages On Your Website That Are Targeted At A Particular Set Of Long Tail KW's .. 17). External Link Building: Acquiring Quality Backlinks From High Authority Sites That Are Targeted At A Particular Set Of Long Tail KW's .. 18). Social Signals: Generating Traffic From Popular Social Networking Sites Like Facebook , Twitter , Google Plus Etc Through Sharing Quality Contents Tagged With Appropriate Hashtags Containing The Right Set Of LongtailKw's ... 19). Paid Advertising Strategies : Running PPC Ads Across Different Networks Such As Google AdWords , Bing Ads Etc Which Is Focused Around A Specific Set Of Highly TargettedLongTailKw's ... 20). Conversion Rate Optimisation Strategies : Improving User Experience Through Various CRO Tactics Such As Split Testing Landing Pages Based On Different Sets ofLongTailKw's ... 21). Analytics Tracking and Reporting Tools Setup and Monitoring to Track Performance of All Above Tactics Based on the ChosenSetofLongTailKws... 22). Automation Tools Setup for Automating Certain Processes Involved in Managing the Above Tactics such as Scheduling Posts or Setting Up Alerts for Any Changes in Rankings or Traffic Patterns Due to Changes in Algorithms or Competitor Activity etc... 23). Regularly Monitor Results from all above tactics and make necessary changes if needed based on performance data collected over time.... 24 ). Keep an Eye Out for New Opportunities that may arise due to changes in search engine algorithms or new trends emerging around certain long tail kws which can be used to further improve rankings and traffic .... 25 ). Finally keep testing different strategies related to long tail kws until you find one that works best for your website....

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