企业网站SEO，怎么做？
description)进行正文性内容保留;使用Robots.txt文件来告诉Googlebot不要去Crawl一些敏感Page;一个企业网站SEO，怎么做
1. 确定目标关键词：首先要明确企业的产品或服务内容，然后分析市场上的竞争对手及他们使用的关键词，并根据自己的情况选择出最佳的关键词。
2. 建立多重连接网络：将企业间形成多重连接网络来引流量。包括新闻发布、博客营销、视频分享、图片分享、微博微信营销以及QQ/MSN/Skype之间的连接。
3. 优化内部代码: 针对不同浏览器版本, 进行代码优化, 比如HTML5+CSS3+JavaScript; 对Meta标签(title, description)进行正文性内容保留; 对URL地址中出现中文字时, 进行UTF-8 URL Encode; 使用301永久重定向来避免404 Not Found Error Page; 使用Robots.txt文件来告诉Googlebot不要去Crawl一些敏感Page; 使用Canonical Tag避免Duplicate Content Issue.
4. 处理404 Not Found Error Page: 404 Not Found Error Page是一个大问题, 需要尽快处理好。应当尽量避免404 Not Found Error Page出现在Search Engine Result Pages (SERPs)上。
5. 深度Link Building: Link Building是SEO中最重要也是最难的部分之一。Link Building能够带来大量High Quality Links , 有助于Website Ranking Improvement . Link Building方法包括Directory Submission , Article Submission , Social Bookmarking , Forum Posting 等 .
6. SEO Copywriting : SEO Copywriting 是将Keywords加入Content Writing中考虑到Search Engines Optimization 相应考虑 . SEO Copywriting 需要考虑 Keyword Density （keyword density should be around 2%-7% of the total words in a page content ） ; Keyword Placement （keywords should appear at the beginning and end of a sentence or paragraph as well as in the title and meta tags ） ; Synonyms & Related Terms Usage (synonyms and related terms can help to increase keyword density without making it look too obvious ) ; Internal Linking Structure (internal linking structure helps search engine spiders to crawl through your website easily ).
7. Website Speed Optimization : Website Speed Optimization is very important for Search Engine Rankings . It is also important for user experience since users don't like slow loading websites . There are several ways to optimize website speed such as using caching technologies like Memcached or Varnish Cache ; optimizing images by reducing their size while maintaining quality ; minifying HTML / CSS / JavaScript files etc..
8 Google Analytics & Webmaster Tools Setup : Setting up Google Analytics & Webmaster Tools will help you track your website performance on Search Engines and make necessary changes accordingly . You can use these tools to monitor traffic sources , keywords used by visitors etc.. which will give you an idea about what works best for your website so that you can focus more on those areas in future campaigns ..
9 Monitor Competitors' Performance : Monitoring competitors' performance is another way to stay ahead of them in terms of rankings on SERPs . You can use various tools available online such as SEMrush or SpyFu which provide detailed information about competitors' backlinks profile , organic keywords they are targeting etc.. This will give you an idea about what strategies they are following so that you can come up with better ones yourself ..
10 Regularly Update Content : Last but not least - regularly updating content plays a major role in improving rankings on SERPs over time . Adding fresh content regularly keeps visitors engaged and encourages them to visit again thus increasing overall traffic volume ..
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