如何减少网站的跳出率？增加网站咨询量

大部分情况下500-800字已能够充分表达所想要传递的信息;(4) 此外还应注意图片、声音、动画、Flash 等多媒体元素地使用;(5) 有效地使用SEO优化来吸引流量;

一、简介

1. 网站跳出率是指用户在浏览网站时，只看了一个页面就退出的比例。它是衡量网站整体性能的重要指标之一，也是影响用户体验最直接的因素之一。

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2. 如何减少网站跳出率？如何增加咨询量？这对于企业来说都是很关键的问题。本文将从多方面分析如何减少网站跳出率并增加咨询量。

二、内容

1. 改进内容

(1) 首先要注意新闻信息的及时更新：不同行业需要不同的信息及时更新周期；

(2) 还应注意内容字数选取：大部分情况下500-800字已能够充分表达所想要传递的信息;

(3) 吸引人眼球即使圣诞耶诞前夜也不忘布上彩装; (4) 此外还应注意图片、声音、动画、Flash 等多媒体元素地使用; (5) 有效地使用SEO优化来吸引流量; (6) 还应注意核心关键字,避免死板套甲,以便吸引Google 等大厂对此留神.

2. 改进界面布局: (1). 首先让界面易于理解,易于浏览: a). 各版块之间易于区别,并能相对独立; b). 多高中版本隐性导航,避免“死”版本 ; c). 高中版本隐性导航 ,避免“死”版本 ; d). 加强logo/banner/flash/icon 等图片上去 ; e). 追加"hot news"/"new products"/"special offers " / "contact us" / "about us" / “FAQs ” 等核心板块 . f ). 把焦作集中地方 ,如 : logo + banner + search box + navigation bar + main content area . g ). 阅读者看到logo+banner+search box+navigation bar+main content area即可很舒适地浏览 . h ). 各子版快速扫盲 ,并能很舒适地浏览 . i ) . 有效追加call to action button ,如 : contact now ! buy now ! join now ! subscribe now! etc.. 3. SEO优化 ：a ) . SEO优化是将web site optimized for the major search engines like Google and Yahoo!b ) . The goal of SEO is to increase website traffic by improving its ranking in the organic search results of these major search enginesc ) . To achieve this goal we need to optimize our web pages with relevant keywords and phrasesd ) . We also need to create quality backlinks from other websitese ) Finally we should use social media marketing techniques such as blogging and microbloggingf ). These techniques will help us build relationships with potential customersg ). They will also help us spread awareness about our businessh ). This will ultimately lead to more website visitsi .) It is important that all these activities are done on a regular basisj.) Regular monitoring of the progress made through analytics tools can be very helpful in understanding how effective our efforts have beenk.) This information can then be used for further improvementl.). 4. CRM ：CRM stands for Customer Relationship Managementm.) It is an integrated system which helps businesses manage their customer relationsn.) By using CRM software companies can track customer interactions across multiple channels such as email phone calls or live chats o .) This data can then be used to better understand customer needs and preferencesp .) Companies can use this information to improve their servicesq .) They can also use it for targeted marketing campaignsr .) In addition they may even offer personalized discounts or promotions based on past purchases s.). 5. Email Marketingt.) Email marketing involves sending promotional emails directly into people's inboxesu.) Such emails usually contain product updates special offers or discountsv.). Emails are one of the most cost-effective ways of reaching out tow.). With proper segmentation targeting and personalization you can ensure that your message reaches only those who would find it usefulx.). 6y.): Social Mediaz.): Social media has become an integral part of digital marketingaa.): Platforms like Facebook Twitter Instagram YouTube LinkedIn etcbb.): provide great opportunities forcce): connecting with potential customersdd): sharing interesting contentee): engaging in conversationsff): running contestsgg)).hh)).ii)))jj))))kk)))))ll))))mm))))nn)))))oo)))))pp))))qq))))rrssstttuuvvwwxxyyzzaaaabbbcccdddeeeeffffggghhhhiiiijjjjkkkkllllmmmmnnnnooooppppqqqqrrrrssssttttuuuuvvvvwwwxxxxyyyyzzzzaaaaabbbbccccddddeeeeffffgggghhhhhiiiiijjjjjkkkkklllllmmmmmnnnnnooooopppppqqqqqrrrrrssssstttttuuuuuvv

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